Target and Ulta Beauty Come Together in New Partnership

Jumping from store to store between Target and Ulta Beauty to find the latest and trendiest beauty items will no longer be a pain for frequent shoppers. The two stores have come together in a new partnership that will allow customers to browse and purchase all their favorite Ulta items while checking off the rest of the items on their shopping list at Target.

Stacked shopping carts between store isles
Target and Ulta Beauty Come Together in New Partnership

Ulta Beauty at Target

Ulta Beauty will now be inside Target stores, and it will provide an immersive experience as it is designed as a “shop-in-shop” feature. It will be located next to Target’s very own beauty section. The partnership was created as a way to help introduce Target’s loyal customers to brands that are not available there.

The one-stop-shop is known for carrying brands like No7 and Sonia Kasuk; however, Ulta Beauty has always had a more expansive selection of brands, and they will now be able to enhance the beauty shopping experience at Target. Some brands will include Colourpop, UOMA Beauty, Lancome, and more.

An Exciting New Venture

This is illustrative of the collaboration between Target and Ulta Beauty to showcase the distinctive Ulta Beauty experience that will live within select Target locations starting in 2021. This is not reflective of a final design.
Target and Ulta Beauty Come Together in New Partnership

The CEO and chairman for Target, Brian Cornell, said that the company couldn’t be happier when it comes to bringing together these two trusted brands as it’s a way to redefine the retail beauty experience. He also added that the partnership would bring together Target’s high and fast-growing beauty business, their ease and convenience, with Ulta Beauty’s expansive beauty assortment, guest loyalty, and category expertise.

Target is planning on training its staff to be able to provide the same consultative services that Ulta’s customers receive at their regular stores. The one-stop-shop also has same-day contactless fulfillment services including Drive-up, Shipt, and Order Pickup, which will all be available for Ulta Beauty product purchases at participating locations.

The partnership between Target and Ulta Beauty is set to launch in 2021.